Project Description

The Challenge

Innovative Tomato has a very special office dog, Esme, who lives with owners Brian and Angela Law. She’s a happy companion to everyone at Innovative Tomato and its sister company, Prime Design Solutions, especially when they’re eating lunch — and is always ready for a fetch break. So Innovative Tomato decided to make a general promotional video starring Esme, and at the same time extol the virtues of rescue dogs.

  • Video production

  • Animation and custom graphics

  • Video editing

  • GoPro footage

What makes this project special

The resulting video, “Every Day is Esme-Zing!,” uses GoPro footage to show a day in Esme’s life, starting with a truck ride to work at the Innovative Tomato/Prime Design Solutions office, attending staff meeting, and taking a lunch walk. The piece showcases Innovative Tomato’s video and editing capabilities in a way that’s really fun to watch — who doesn’t love dogs? The piece was a hit on social media as well.

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