The Challenge
The Greater Altoona Career & Technology Center offers career and technical education to high school and adult learners. High school students continue at their home schools, while attending the GACTC part-time. The GACTC typically visits all Altoona-area high schools to make a presentation and let students know what it has to offer, and how to apply. In 2020 the GACTC needed an exciting video to distribute virtually because the COVID-19 pandemic has limited in-person presentations.
What makes this project special
We selected a young professional voiceover talent who conveyed the exciting tone we were going for, and edited the video with a fast-moving flair. The result is an energetic, attention-grabbing video that showcases the hands-on nature of the GACTC’s programs. It appeals to the GACTC’s target market — students who are eager to get out of a traditional classroom and begin career education.
