Project Description

The Challenge

Dollar Energy Fund is a Pittsburgh-based non-profit organization which helps people experiencing hardships by providing assistance with utility bills. The fund partners with more than 450 community-based organizations throughout its service area and administers hardship funds for 41 utility companies in 12 states. They came to Innovative Tomato for a video to be used at utility trade shows, explaining its software applications iPartner and OSCAR, which assist utilities and community organizations with the administration of hardship funds, as well as other services the non-profit can provide.

  • Video production

  • Animation and custom graphics

  • Video editing

What makes this project special

The resulting video is designed to play over and over in a trade show booth, so it moves relatively slowly so attendees can read information on the screen. The video makes use of bullet points and captions to convey information, and has no soundtrack. Because Dollar Energy Fund staff members will be around the video screen all day as they work in the booth, we were careful to avoid flashing graphics or anything that might be irritating visually.

To create the piece, stock footage was combined with graphics from Dollar Energy’s software applications and gentle animations, edited together into a seamless presentation.

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