Allegheny Anesthetists: Introduction Video

Allegheny Anesthetists: Introduction Video2018-12-18T11:02:24+00:00

Project Description

The Challenge

For more than 25 years, Allegheny Anesthetists has provided qualified Certified Registered Nurse Anesthetists (CRNAs) to healthcare facilities on an as-needed basis. CRNAs who wish to work a few extra shifts are placed at hospitals, trauma centers, and ambulatory surgery centers of all types. Allegheny Anesthetists handles the scheduling, billing, and helps with credentialing and insurance. This business model allows CRNAs to earn money, while healthcare facilities can reduce their costs through on-demand services rather than employing in-house CRNAs.

  • Original photography

  • Production

  • Voiceover

  • Scriptwriting

What makes this project special

By using a combination of stock footage and original photography, we were able to affordably produce a custom video that gives a good overview of Allegheny Anesthetists and its business model. The message is tailored to reach two very distinct audiences — CRNAs who might be interested in working extra shifts, and healthcare facilities that might need CRNA coverage. The video is used on the home page of the Allegheny Anesthetists website.

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