Project Description

The Challenge

1889 Foundation is dedicated to health and wellness initiatives that improve the lives of people living in Cambria and Somerset Counties. The Chef Auction is their major annual fundraiser — area restaurants serve tastings that showcase their chefs’ talent, and at the end of the evening an auction is held. Proceeds from the Chef Auction are always dedicated toward the needs of children. As the tenth anniversary of the event approached, 1889 Foundation came to us for a video to be shown during the evening, right before the auction got underway.

  • DSLR videography

  • Interviews

  • Voiceover

  • Post production

What makes this project special

The goal of the Chef Auction video was to show how many wonderful initiatives the event had supported in the past — and inspire people to continue supporting the event by bidding generously during the auction portion of the event, which immediately followed. The video was enormously well-received by the audience, and the auction met its fundraising goals. Further, many portions of the video will be “recycled” for use in promoting other 1889 Foundation programs and initiatives, and in promoting Chef Auctions to be held in future years.

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