The Challenge
1889 Foundation’s mission is to support innovative programs that improve the health and wellness of people living in Cambria and Somerset Counties. Their signature fundraiser, the Chef Auction, is an evening of tastings from area restaurants combined with silent and live auctions of dining-related experiences. Funds raised at the Chef Auction are earmarked for programs benefiting children.
What makes this project special
The 2018 Chef Auction funds were to be used to support a new grief counseling program for children who experience the loss of a loved one. 1889 Foundation needed a video to play during the Chef Auction that introduced Victim Services, the organization that will implement the program, and explained why the program is needed. Another important function of the video was to thank people for attending, and encourage them to bid generously on the live auction portion of the evening, which would occur right after the video concluded. The resulting piece made a strong case for supporting 1889 Foundation, the grief program, and the auction, and helped 1889 Foundation meet their fundraising goal.
