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The Power of Local Search
According to Google, nearly half of all searches have local intent. HubSpot found that 76% of people who conduct a local search on their smartphone visit a business within 24 hours. This direct connection between local search and foot traffic makes local SEO a crucial tool for brick-and-mortar businesses.
Optimizing Your Google Business Profile
Your Google Business Profile is your digital storefront. Focus on:
- Accurate business information (hours, address, phone)
- Regular photo additions
- Timely responses to questions & reviews
- Seasonal updates and special offers
- Service/menu updates
Maximizing Customer Reviews
Make it easy for happy customers to leave reviews by asking at natural moments – like after a successful project or positive interaction. Stay on top of responding to all reviews quickly, whether positive or negative. When you get good reviews, share them where they matter (your website, social posts). For negative reviews, respond professionally and focus on solutions. Don’t overcomplicate it – just make review management a regular part of your business routine, like checking your emails or updating your inventory.
Create Local Content
Post meaningful updates about your business and community involvement when they’re actually relevant. Don’t create local content just for the sake of it – your followers will appreciate quality over quantity. Share real news like actual community events you’re participating in, recent customer success stories, or important local updates that affect your business.
Technical Essentials
- Maintain a consistent Name, Address, and Phone number across all platforms
- Ensure your website is mobile-friendly for search engine traffic
- Track performance after changes through Google Business Profile insights
Local SEO isn’t complex, but it requires consistency. Focus on these fundamentals to improve your local visibility and drive more foot traffic to your business.