It has been a frustrating year of Instagram algorithm updates, with changes so frequent that content creators and business owners have struggled to keep pace. The cornerstone of this story begins with an announcement from [...]
Who doesn’t love free stuff? Promotional giveaways and contests are a great way to expand your audience or keep your current one engaged. These contests are also a great way to advertise your products or [...]
While video is a well-established marketing trend over the past decade, 2020 has cemented its importance as a tool to reach customers. Last year companies of all sizes have utilized video in a variety of [...]
What is personalization? In marketing, personalization is the act of recording user data for the purpose of recommending tailored advertisements and experiences that cater to the user's unique needs. It increases the chance that an [...]
The word “influencer” is thrown around a lot today, and many people have at least some degree of understanding of the term. But have you ever heard of a “micro influencer?” What are micro influencers? [...]
What is a voice search? A voice search, as you may already know, is a web search conducted through a product or service using one's voice rather than words typed onto a screen. A computer [...]
A visual search is a type of internet query where artificial intelligence scours the web for results relating to an uploaded image instead of text. You may be familiar with a similar practice done by [...]
The digital revolution has opened an entirely new world for the creation and sharing of video content. Social media is fueling the popularity of video in marketing, with 100 million hours of video consumed on [...]
At one time, the use of video in marketing was mostly limited to traditional TV spots. Today, though, there are more opportunities than ever to place video where your customers will see it -- most [...]
Today, more people spend time on their mobile phones than watching TV or browsing the internet on their desktop computers. What’s more, that time on mobile is largely spent using [...]
